UX/UI design (User experience/User interface design) — these are two branches of web design that, according to the analysis of user experience and behavior, first design and then visualize user interfaces.
If earlier in designing sites, focused on the wishes and preferences of the customer, now the main role is played by user preferences. When a user is comfortable navigating your web resource, site traffic and search position increase. Thanks to modern UX / UI design tools you will get:
Customer analysis
Modern tools help to better communicate with the client by studying his experience, behavior and preferences.
Proper packaging of content
Even the smallest details and content of the site have their role. Content either attracts the client, or repulses.
Higher positions
UX/UI design is important when promoting a resource, because Google's algorithms are always updated, and user preferences and convenience come to the fore.
Original design
Which will help you get out of the mass of similar products or services.
Modern audience
Beautiful picture, convenience and conciseness - always in trend.
PORTFOLIO
All projects can be viewed in detail on the platform Behance
The whole process begins with a study of the user, the product itself and competitors.
Aanalysis
On the basis of the received information we create a portrait of our user: what are his problems, goals, desires; how it will behave at the first meeting with this product.
Design
- Create sitemaps that will show navigation on the site;
- Wireframes show where all elements of the site will be placed,
- After coordination of all previous stages, we draw clear final prototypes of a site which if possible we test on potential users.
Search and research
The whole process begins with a study of the user, the product itself and competitors.
Aanalysis
On the basis of the received information we create a portrait of our user: what are his problems, goals, desires; how it will behave at the first meeting with this product.
Design
- Create sitemaps that will show navigation on the site;
- Wireframes show where all elements of the site will be placed,
- After coordination of all previous stages, we draw clear final prototypes of a site which if possible we test on potential users.